Mohawk and Daltile Partner as Exclusive Flooring Suppliers for the 2014 New American Home

HOME SERVES AS FOCAL POINT OF INTERNATIONAL BUILDERS’ SHOW FEBRUARY 4 – 6

LAS VEGAS, Nv. February 4, 2014—Mohawk and its sister brand Daltile will again be the exclusive suppliers of flooring for The New American Home® (TNAH), which will be a focal point of the 2014 NAHB International Builders’ Show in Las Vegas February 4 – 6. Over 3000 square feet of Mohawk carpet and hardwood as well as Daltile’s tile and natural stone will be used throughout TNAH.

Since 1984, The New American Home has been built to showcase NAHB supplier members’ products. It has the distinction of being both a show house and a for-sale product, balancing architectural freedom and the bottom line.

The show home demonstrates what NAHB calls builders’ best practices, which includes concepts, materials, designs and construction techniques that can be replicated—in whole or in part—in housing built any place and in any price range.

Mohawk’s hardwoods include Pasadena Plank, a true hand scraped product, and Hollandale, a very tight hand scraped wood with chatter/railroad tracks that add even more character to each plank. The carpet used in the bedroom is Mohawk’s SmartStrand® Silk™ with DuPont™ Sorona® carpet, a Green Label Plus Certified premium soft pattern product made with partially renewable plant-based ingredients. It not only provides luxurious softness but also features built-in stain and soil protection that never washes or wears off and cleans with just water.

The contemporary style and sophistication of Daltile’s Unity and Ever ColorBody porcelain products team up to make a statement in the Entry Runway of the TNAH. Ever, with its true interpretation of natural stone, combines timeless visual harmony with the everlasting style and performance of a ColorBody porcelain tile. Unity, one of the toughest tiles available, will be featured as the downstairs main floor as well as the covered terrace and porch. Daltile’s newest glass tile Color Wave is featured in the Master Bath creating a space that pops with personality and drama. Look for the following Mohawk and Daltile products on display in TNAH 2014:

  • Carriage House Bedroom: Mohawk SmartStrand with DuPont Sorona Silk Carpet, Style: Uniquely Yours, Color:
    Balsa
  • 2nd Floor Main, Media Room, Master Bedroom, Bedroom #3: Mohawk Engineered Hardwood, Style: Pasadena
    Plank, Color: Mocha Maple
  • Bedroom #2: Mohawk Engineered Hardwood, Style: Hollandale, Color: Hickory Country Natural
  • Downstairs Main Floor: Daltile ColorBody Porcelain Tile, Style: Unity, Color: Coffee
  • Entry Runway: Daltile ColorBody Porcelain Tile, Style: Unity, Color: Avorio, and Daltile ColorBody Porcelain Tile,
    Style: Ever, Color: Rock
  • Covered Terrace and Porch Floor: Daltile ColorBody Porcelain Tile, Style: Unity, Color: Grigio
  • Master Bath Vanity Backsplash: Daltile Color Wave Glass and Mosaics, Color: Kinetic Khaki

The New American Home is sponsored by NAHB and Hanley Wood’s Builder magazine. To learn more, visit
www.buildersshow.com.

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.
Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic
tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our
brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry
and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade,
Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in
Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.

SOURCE: Mohawk Industries