LG Electronics USA Launches Consumer Campaign Highlighting LG Home Comfort Solutions

Campaign Spotlights Benefits of Duct-Free Technology, Helps Consumers Find Qualified Local Contractors

ALPHARETTA, Ga., June 23, 2014 – LG Electronics USA is launching a new consumer marketing campaign for LG Home Comfort Solutions, its family of duct-free residential air conditioning systems. The new regional campaign, which includes television and radio commercials, local newspaper and magazine advertising and digital ads, is rolling out in select markets across the United States, including Dallas, Baltimore, Miami, Boston and Denver.

The campaign will inform homeowners about how LG Home Comfort Solutions, including the unique Art Cool™ Gallery systems, provide quiet, efficient, duct-free alternatives that allow them to take control of their homes climates.

According to Kevin McNamara, LG Electronics USA’s vice president of Commercial Air Conditioning, LG’s line of residential air conditioning products can be used in multiple settings, meeting the needs of a wide variety of homeowners. “Contractors know that LG Home Comfort Solutions deliver huge benefits in creating a comfortable environment and long-term energy savings, and we want to make sure homeowners understand these benefits and know how to find the best LG-trained contractors in their area,” he said.

LG Home Comfort Solutions are ideal for cooling and heating various home settings including single rooms, multiple rooms or areas that are difficult to keep at a comfortable temperature, such as sunrooms or converted garages. Art Cool Gallery single and multi-zone systems provide an alternative to both central AC and window-mounted air conditioners. With this solution, homeowners are able to personalize the indoor unit by inserting their own artwork or photography into a frame that conceals the front of the unit, creating an attractive alternative to a bland, protruding box on the wall.

In addition to being aesthetically appealing, many LG air conditioning products are energy efficient. A 2014 ENERGY STAR® Partner of the Year, LG Electronics is recognized for its exceptional products that deliver excellent energy efficiency resulting in long-term savings. ENERGY STAR® is the U.S. Environmental Protection Agency’s designation that recognizes exceptional products that deliver energy efficiency, resulting in long-term savings and fighting climate change.

The campaign will drive homeowners to a dedicated website that provides details about LG Home Comfort Solutions, educates them on energy efficiency product benefits and helps direct them to local LG trained contractors enrolled in the LG Excellence Contractor Program. It provides ongoing training and support for the contractors who install LG systems.

The program sets LG Electronics apart from its competitors by ensuring that LG contractors, partners and advisors have the technical knowledge and company support to deliver the service people have to come to expect from LG. Homeowners can contact an independently trained contractor for advice, installation and service support for their custom LG Home Comfort solutions by calling 1-800-423-4051 or visiting www.lghomecomfort.com.

SOURCE: LG Electronics