Emerging Designer Fashions Hit the Runway at August Atlanta Apparel Market

ATLANTA – June 27, 2012 - Emerging designers are about to see their fashions hit the runway. The new Emerging Designer Showcase at August Atlanta Apparel Market at AmericasMart will feature looks from up and coming designers.

Emerging designers will be featured in an Emerging Designer Showcase Daily Strut at the Atlanta Apparel Market, the largest Apparel & Accessory show on the East Coast. Their designs will be viewed by top buyers from the fashion industry. The emerging designer Showcase Daily Strut takes place on Friday, August 10 at 12 p.m. on Floor 2. Buyers will also find a special section dedicated to the emerging designers on Floor 2 which gives them an opportunity to talk one on one with each designer.

“We are thrilled to be launching the Emerging Designer Category,” said Caron Stover, managing director of Atlanta Apparel Temporary Exhibits. “This is such a fantastic platform providing industry insight and exposure to fashion’s future trendsetters while giving our buyers the opportunity to preview what is next in the industry.”

Participating designers will have the opportunity to become connected in the fashion industry. They will network with top designers and buyers and gain experience in the wholesale business.

Participants so far include:

  • Trecy Bleich – Vella Mode; handcrafted jewelry
  • Amy Gresens – element47; jewelry
  • Alicia Herzbrun – Alicia Marie Collection; jewelry, purses, belts and other accessories
  • Charles Ottolini – Charles Ottolini Designs; scarves and handbags
  • Caroline Smith – Janie G. Couture; cocktail and resort dresses
  • Karen Weaver – One Fun Summer; handcrafted tunic tops, dresses and summer cover-ups
  • Ronnie Yoked – Malca BK; hand-painted and dyed ready-to-wear women’s clothing

Designers interested in participating in Atlanta Apparel’s Emerging Designer Showcase should contact Ashley Skaggs at 404.220.2809 or [email protected] for Apparel or Lecy Sebastiani at 404.220.2852 or [email protected] for Accessories. Submission requires fashion sketches, a look book or product samples to be considered. Space is extremely limited.

The Style Runway Fashion Show on Friday, August 10 at 6:30 p.m. will feature a first look at Spring, Holiday, Cruise and Resort. Also, daily struts will showcase designers such as Esley and RYU, and they give buyers a first look at lines on the runway from PREMIERE, Young Contemporary and Children’s World. The Haute for Prom Fashion Show at 6:30 p.m. on Thursday, August 9 highlights the latest in prom and social occasion.

August Atlanta Apparel Market takes place August 9-13, 2012, Thursday-Monday for Permanent Showrooms and Thursday-Sunday for Temporary Exhibits. [Temporaries close at 3 p.m. on Sunday]. Seminars give buyers educational opportunities to learn, be inspired, get new ideas and grow their business. For more information about Atlanta Apparel Market and a full list of all hours, events and seminars, visit www.AmericasMart.com/Apparel. August Atlanta Apparel Market events and seminars include:

Thursday, August 9
1:30 p.m. 
(Floor 11)
Securing the Short Sale

Presented by Frederick Morelli of fab’rik boutique
Join Frederick for part three of his merchandising series, as he shares his secrets to encouraging your buyers to purchase those impulse products. You’ll learn how to place your products in an eye-catching spot that will surely hit the sale. 

Friday, August 10
8-9 a.m. 
(Floor 12)
PROM 2013 from TeenPROM & Seventeen Prom Presents: PROM STYLE WATCH 2013

Presented by Jane Fort, editor in chief, TeenPROM and Linda Korman, director of Prom Fashion Advertising for TeenPROM and Seventeen Prom.
A fashion forecast featuring the latest trends and who has them. Learn celebrity style influencers that can help you identify the looks teens will be seeking in 2013. Don’t miss this opportunity to hear their national retail program “THE DRESS SHOP,” incorporating three important marketing components for your business.

1 p.m. (Floor 2, Center Stage)
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers 

Presented by Bridget Brennan, CEO of Female Factor and author of “Why She Buys”
Women are the engine of the global economy and buy nearly 80% of all consumer products. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. In a lively presentation based on her acclaimed book (called "essential reading" by The Wall Street Journal), Brennan educates audiences on the fundamentals of gender psychology, and the global trends driving women's purchasing decisions. She provides a roadmap for businesses on how to evaluate sales, marketing, branding and product design from a female perspective. Book sale and signing to immediately follow.



About AmericasMart
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise.  The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies.  Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space.  It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arenas.  For more information, please visitwww.AmericasMart.com.