Bitpanda Selects Anaplan’s Scalable Platform to Support Hypergrowth

Anaplan will help Bitpanda optimize processes across commercial performance management, OpEx planning, cohort analysis and more  

San Francisco, CA, June 16, 2021 — With the popularity of cryptocurrencies, digitized assets, and blockchain technology accelerating around the world, Austria based fintech Bitpanda is on a mission to make personal finance and investing more accessible. The 7-year-old company recently surpassed the billion-dollar valuation mark and is embarking on an ambitious global expansion strategy to support its growing user base.

As part of a new multi-year deal, Anaplan is excited to arm Bitpanda with a data-driven platform to standardize and scale performance management processes globally, helping to translate the company’s hypergrowth ambitions into an actionable and effective strategy.

Anaplan will help Bitpanda deepen integrations across financial and commercial planning and forecasting, replacing manual, spreadsheet-driven processes with an agile and connected platform. By implementing Anaplan, Bitpanda will make it easier for teams to access, analyze and report on critical financial and performance data, which will help shorten planning cycles and increase forecast accuracy as the company focuses on scaling to new markets.

“Our goal at Bitpanda is to break down barriers to trading and help people around the world feel empowered and informed when it comes to investing,” said Niels Drukarczyk, Head of Controlling at Bitpanda. “Expansion is a big part of that goal and we believe Anaplan’s flexible platform will help us standardize nimble performance management processes that not only support our teams, but help us meet new opportunities as we continue to grow.”

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SOURCE: Anaplan